← Home
← Back to home
COMPANY · LEADERSHIP

Built by operators,
for operators.The team behind FohBoh.ai.

Decades of restaurant operations, enterprise data systems, product strategy, and category-defining go-to-market — pointed at one problem: making every restaurant data point provable.

Four leaders. One mandate.

The FohBoh leadership team pairs restaurant and foodservice veterans with deep enterprise and deterministic-systems experience. Together they've shipped ResTech products at scale, led investment and advisory work across hundreds of transactions, and operated inside the brands they now serve.

Michael Atkinson MA
Michael Atkinson
Chief Executive Officer
ResTech Investment × Restaurant Operations

Michael is a serial ResTech investor, entrepreneur, writer, speaker and restaurant technology multi-hyphenate with 40+ years of experience. His investment thesis is supported by an all-around restaurant and technology industry background as an operator, strategist, financier, and technologist, and he is deeply passionate and committed to solving restaurant business and store-level operations problems. Often referred to as "Master of ResTech," Michael is a frequent speaker on topics ranging from emerging technologies to the future of restaurant operations.

Michael is a consumer/tech sector investment banker with over 250 transactions and assignments in food, beverage, retail, restaurant, CPG and information technology, and a repeat entrepreneur with experience in a diverse range of bootstrapped and investor-backed startups, having managed nearly every function in a company in his career.

Dallas · SF Bay Area · London LinkedIn
Dave Arthurs DA
Dave Arthurs
Chief Technology Officer
ResTech Founder × AI & Reservation Systems

Dave is a serial entrepreneur, having successfully founded multiple startups in ResTech over the past 25 years. He was an early innovator in online reservation systems and the application of AI to customer communications and drive-thru order taking. He has also held senior management positions with large ResTech companies like OpenTable and Fishbowl.

Dave has a degree in Computer Engineering from the University of Illinois and an MBA from the University of Chicago.

Palm Springs, California LinkedIn
Gennadiy Goldenshteyn GG
Gennadiy Goldenshteyn
Chief Product Officer
Product Strategy × Systems Thinking

Gennadiy is a ResTech innovator, product & business strategist, and entrepreneur with 20+ years of experience heading existing and building new organizations. He is passionate and relentless about thinking ahead of the current foodservice landscape, having previously led adoption of new-to-the-industry technologies aimed at improving the experiences of both operators, team members, and customers at YUM! Brands and Welbilt.

Gennadiy brings extensive holistic systems mindset to the world of ResTech, rooted by the first half of his career in automotive and aerospace verticals with Ford and United Technologies Corporation, and honed by serving clients as a member of McKinsey's Operations / Product Development practice.

Dallas, Texas LinkedIn
Terrence Gordon TG
Terrence Gordon
VP Marketing
Restaurant Marketing × Category Building

Terrence has spent the past 25 years working as a marketing executive, and most recently targeting the restaurant industry. As founder and CEO of pl8ted, he has a deep understanding of restaurant sales and operations.

United States LinkedIn
OUR VISION

Make every restaurant data point provable.

We envision a world where no operator makes a decision on unverified data. Where every KPI carries a Trust Score. Where AI earns trust through deterministic certification — not marketing claims. We're not building another analytics tool. We're building the trust infrastructure that makes all analytics tools trustworthy.

WHY IT MATTERS

The industry runs on unverified numbers.

Every restaurant operator today makes decisions on data they can't prove is correct. Processors overcharge. DSPs miscalculate. AI tools hallucinate. We built FohBoh because we believe operators deserve certified truth — and the industry deserves infrastructure, not another dashboard.

Want to work with us?

We're always interested in talking with restaurant operators, technology partners, and great people.

Get in touch